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Food|Youâve Heard of Ghost Kitchens. Meet the Ghost Franchises.
The MrBeast burger, driven by the 22-year-old YouTube celebrity Jimmy Donaldson, is already available in hundreds of locations nationwide.Credit.Adam Friedlander for The New York Times
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Youâve Heard of Ghost Kitchens. Meet the Ghost Franchises.
Virtual food brands, often driven by real celebrities, are rapidly spreading across the country. Do they help or hurt independent restaurants?
The MrBeast burger, driven by the 22-year-old YouTube celebrity Jimmy Donaldson, is already available in hundreds of locations nationwide.Credit.Adam Friedlander for The New York Times
Published Feb. 25, 2021Updated March 8, 2021
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