May 14 2021, 11:40 am | BY Kim Shaw | No Comments
Wunderman Thompson Thailand shines the spotlight on traditional trade (affectionately known as Mom-and-Pop shops) that have been effected by the ongoing COVID-19 pandemic in Thailand via new campaign.
Consumers are changing the way they make purchases; even the convenient and quick transactions at mom-and-pop shops have been replaced by online shopping, CVS, and the ongoing pandemic.
“Dutchmill Group”, one of the most famous Thai milk brands have been a long-time partner and supporter of mom-and-pop shops. To show support during such tough times, Dutchmill group and Wunderman Thompson Thailand launched a campaign, “Sponsor of Mom-and-pop shops” to draw in customers and grow the businesses together, rejuvenating the Thai economy.
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Campaign from Wunderman Thompson Thailand supports more than 200 mom-and-pop shops with quirky user-generated geo-targeted ads
Traditional trade (affectionately known as Mom-and-Pop shops) have been around for a long time in Thailand. However, the ongoing Covid-19 pandemic has resulted in consumers changing the way they make purchases; even the convenient and quick transactions at mom-and-pop shops have been replaced by online shopping, CVS, and the ongoing pandemic. Dutchmill Group , one of the most famous Thai milk brands have been a long-time partner and supporter of mom-and-pop shops. To show support during such tough times, Dutchmill group and Wunderman Thompson Thailand launched a campaign, Sponsor of Mom-and-pop shops to draw in customers and grow the businesses together, rejuvenating the Thai economy.