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As all organizations continue to struggle to acquire and retain customers, being as human led in their approach to operationalizing AI as possible will be critical.
In 2008, University of Chicago economist (and future Nobel laureate) Richard Thaler and Harvard law professor Cass Sunstein published their book Nudge, which popularized the idea that subtle design changes in the architecture of choice (“nudges”) can influence our behavior. The book became a global phenomenon and marked an intellectual watershed. But 15 years after its publication, the question remains: Has behavioral economics lived up to the hype?
CAMBRIDGE In 2008, University of Chicago economist (and future Nobel laureate) Richard Thaler and Harvard law professor Cass Sunstein published their book Nudge, which popularised the idea that subtle design changes in the architecture of choice (“nudges”) can influence our behaviour. The book became a global phenomenon and marked an intellectual watershed. But 15 years