Packaging Substrate / Materials: Cardboard Eggo is a playful and fun brand that strives to create a unique breakfast experience for kids. Promoting ideas and play for children of all ages. This packaging and identity design was inspired by Eleven’s love for Eggos from the Netflix Original Series, Stranger Things. The letters are treated in an upside down, backwards, rotating treatment. Allowing for a more interchangeable style. The “e” and “g” are the same shape which allows for a rotating and playful experience within the typography. And then I literally just ran with this playful mindset! Envisioning how this would look for this well-known household brand and how one could play with Eggo.