/PRNewswire/ On a mission to grow the digital currency ecosystem, FTX s 60-second spot runs at the skepticism facing its category with Larry David as its.
/PRNewswire/ On a mission to grow the digital currency ecosystem, FTX s 60-second spot runs at the skepticism facing its category with Larry David as its.
Flash back to Super Bowl LV in 2021 and the idea of the metaverse was but a whisper to the average American football fan. Flash forward to 2022 and crypto, NFT’s, blockchain and, yes, the metaverse are amplified through the cultural magnifying glass that comes with running a Super Bowl ad. The stakes are high. You can be famous like so many Bud, Tide and eTrade commercials, or become infamous like Sales Genie. Historically, crypto ads from companies like FTX and Crypto.com have largely focused on the life-changing freedom and opportunity that cryptocurrency can bring to your life. But would that messaging ring as clear and impactful on Super Bowl Sunday when your ads are in the fight of their life for the public’s attention, both social and cultural? Just like the market itself, the Super Bowl LVI ads that featured crypto were up and down and as unpredictable as the floor prices on those baby ape NFT’s you were eyeing on OpenSea.