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By Nana Abu
By product category, the global betting market can be broadly segmented into lottery sports, casinos and games and online betting. Due to the high popularity of lotteries globally, this was the largest segment of the market in 2018 as it had about 46 per cent of the market share during the period.
Casino activities have witnessed growth over the last decade due to technology advancement, digitisation and the relaxation of laws guiding their operations across various countries.
There has also been an increasing demand for online betting due to increasing number of youths in the population, digital revolution, live sports betting and ease of access to betting platform on mobile applications. This trend is expected to lead to market penetration and significant growth of this segment.