Austin 360
Instant noodles are almost instantly recognizable to Americans in part because of that iconic cup that holds them.
From 1996 to 2006, a 60-foot-tall replica of the classic Cup Noodles towered over Times Square in New York City, quietly steaming as a way to entice noodle lovers to pick up one of these inexpensive quick lunches.
Eugene Lin and Steve Har, founders of a new noodle cup company in Austin called Chop Chop, wanted to recreate some aspects of those instant noodles, but without the artificial ingredients. Both Lin and Har have spent time living, working and traveling through Asia, and they wanted to bring those street food flavors to America via that instantly recognizable cup.