entertainmentThe COVID-19 lockdowns and social distancing measures disrupted the cinema industry big time all over the world. While online streaming sites were a solace for movie junkies, there is nothing that beats the experience of watching a...
When it comes to the growing genre of drama serial OSTs, the songs for different serials serve as a platform through which artists can reach a much larger audience
LONDON: British Pakistani singer Nish Asher has celebrated the success of ‘Khuda Aur Mohabbat’ OST that she sang with Ustad Rahat Fateh Ali Khan during a trip to Lahore from...
Nish Asher celebrates 'Khuda Aur Mohabbat' song 100 million views record thenews.com.pk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thenews.com.pk Daily Mail and Mail on Sunday newspapers.
synopsis
Farhad and Mahi hail from completely different economic and cultural backgrounds. Mahi, who comes from an influential family, must adhere to the conventions and requirements of her family’s class despite her true jovial nature. Farhad on the other hand belongs to a small town and is instantly drawn to the charismatic Mahi and soon forsakes everything for her.
Though Mahi appreciates Farhad’s efforts, she does not have the same feelings for him. In the quest to win Mahi’s heart, Farhad finds himself forming a special bond with his creator and becomes a devotee of love. In this classic love story two star-crossed souls struggle to fight for their love. Will destiny bring them together? Will the boundaries of class and society be broken? Or is Farhad destined to live the life of a devotee?
Photos: Amjad Rasheed
“We’re not doing enough for our next generation,” Shaikh Amjad Rasheed tells me as our tea arrives. “We have a rich history of films and filmmakers, who unfortunately very few know about and even fewer appreciate today.”
Rasheed is the Chairman of the IMGC Group of companies (producers of edible oil brands, textile manufacturing mills, soaps, detergents, etc) whose media label, Distribution Club (DC), produces and distributes a lot of Pakistani motion pictures.
In fact, DC doesn’t say no to movies at all. Good, bad, ugly, atrocious, they all eventually find a distribution partner with DC, because Rasheed can’t say no to filmmakers. He once told me that if he doesn’t support Pakistani movies, who will? The least he can do is get them to the screens. Whether they work or not, that’s their own kismet, he says.