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Spotify Launches in South Korea: You re Going to See Korean Culture Throughout the World Amplified

Natt Lim/Getty Images From left, Jennie, Rose, Lisa and Jisoo of BLACKPINK perform onstage during the 2019 Coachella Valley Music and Arts Festival on April 12, 2019 in Indio, California. With K-Pop in its crosshairs, Korea brings Spotify’s total markets to 93 and will see the streamer compete with local platforms, as well as YouTube and Apple Music. Back in 2014, Spotify debuted its first K-pop playlist, giving the genre a global platform and helping lay the foundation for the rise of current superstars like BTS and BLACKPINK. Six years on, the streaming giant is looking to do the same for the next wave of South Korean artists as it makes its long anticipated entry into the world’s sixth-largest music market.

Spotify Launches in South Korea

Natt Lim/Getty Images From left, Jennie, Rose, Lisa and Jisoo of BLACKPINK perform onstage during the 2019 Coachella Valley Music and Arts Festival on April 12, 2019 in Indio, California. With K-Pop in its crosshairs, Korea brings Spotify’s total markets to 93 and will see the streamer compete with local platforms, as well as YouTube and Apple Music. Back in 2014, Spotify debuted its first K-pop playlist, giving the genre a global platform and helping lay the foundation for the rise of current superstars like BTS and BLACKPINK. Six years on, the streaming giant is looking to do the same for the next wave of South Korean artists as it makes its long anticipated entry into the world’s sixth-largest music market.

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