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and facebook, google and comcast are providing solutions for the audience to use machines. we ll talk about the chat bots and how that is changing business on a small scale. that s just the beginning of what we are going to see from businesses. tech bots are providing the way to have realtime two-way communication between the company and the customer. think about it very efficiently because you don t have 20,000 people answering the computer. very efficiently, but you re able to weave in machine learning and human learning. how do you fuse the two so that the machine learning can inspire the human learning. and the bots are effective because there s going to be the same ten questions, what time does the store open? what is the inventory? right now go to a website and go down all the sub navigation menus. that is time consuming. if you answer the question through a tap bot, get the answer in realtime and you