The Ad Council and COVID Collaborative s It s Up To You Launching New Efforts to Inspire Vaccine Confidence in Young Adults
With their unique barriers to vaccination, nearly half (45%) of young adults in America do not feel that they know enough to guide their decision about getting a COVID-19 vaccine
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NEW YORK, May 13, 2021 /PRNewswire/ As part of their COVID-19 Vaccine Education Initiative, the Ad Council and COVID Collaborative today announced dedicated efforts speaking to young adults about the COVID-19 vaccines, now that vaccine eligibility has been expanded nationwide to Americans 12 and older. With significant support from leading technology and media platforms, influencers and organizations, the efforts aim to address vaccine hesitancy specific to young adults ages 18-29 across the country.
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