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IIM Lucknow introduces the first-of-its-kind chief marketing officer programme in India

Mumbai (Maharashtra) [India], September 12 (ANI/BusinessWire India): The Indian Institute of Management Lucknow (IIM Lucknow), ranked as the #6 top B-School in India as per NIRF, 2022, has announced the launch of the first-of-its-kind Chief Marketing Officer Programme with Emeritus, the global leader in making high-quality education accessible and affordable to individuals, companies, and governments worldwide. This high-impact 10-month programme will enable business leaders, aspiring and new CMOs to lead marketing innovation and business growth towards delivering higher ROI. Building agile marketing strategies is mission-critical, from leveraging digital transformation capabilities and strategising go-to-market launches to optimising digital marketing and omnichannel user journeys. In this context, the role of the Chief Marketing Officer (CMO) has evolved into an influential C-Suite leader, driving impactful business results, leading revenue-generating strategies, meeting today's

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