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Mumbai (Maharashtra)/Bangalore (Karnataka) [India], September 28 (ANI/BusinessWire India): IQVIA (NYSE: IQV) today announced that Dr. Reddy's Laboratories (Dr Reddy's), a leading multinational pharmaceutical company based in India, has selected IQVIA Orchestrated Customer Engagement (OCE) platform as its core CRM solution for its entire field force in India. "We are pleased to appoint IQVIA as our CRM platform partner for India," said Mukesh Rathi, Global Chief Digital and Information Officer, Dr Reddy's Laboratories. "OCE will help streamline our field processes and in-clinic customer interactions, while driving productivity, and improving our field team's experience with digital tools." Under the terms of this multi-year agreement, Dr Reddy's will rollout IQVIA's OCE application to its entire field force and marketing users in India to drive more meaningful and impactful customer engagement by seamlessly linking marketing, sales, medical sc