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'Until now ONDC had to push people...': How Paytm, PhonePe support led to 100x growth for govt-backed platform

As expected, Walmart-owned fintech company PhonePeโ€™s arrival in early April with a dedicated app named Pincode triggered a surge in orders. Subsequently, both PhonePe and Paytm, the other large buyer app on the network, began marketing it aggressively.
Motilal Oswal Narendra Modi Vijay Shekhar Sharma Network For Digital Commerce Open Network Digital Commerce

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