Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points as part of our How do you solve a problem like. series.
How do you solve a problem like... bringing a brand mascot to life? thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Thanks to the pandemic, the concept of remote filming has taken off. Instead of grappling with travel schedules, brands have been able to get talent from all over the world on projects… albeit without working together physically. As part of The Drum’s Globalization Deep Dive, we go behind the scenes of ads that have been produced virtually by multi-national teams.