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For Paris with love: Olympic medalists in demand as brands make a beeline with higher spends

For Paris with love: Olympic medalists in demand as brands make a beeline with higher spends
moneycontrol.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from moneycontrol.com Daily Mail and Mail on Sunday newspapers.

Corporates open purses for IOA, athletes ahead of Paris Olympics

The sponsorship for the Indian Olympic Association this time will be double the amount they received for the Tokyo Olympics, iOS Sports’ Neerav Tomar said.

Bisleri launches #CarryYourGame campaign with a focus on hydration to drive performance

Mumbai , May 5: Bisleri has launched a new digital campaign Bisleri #CarryYourGame featuring award-winning athletes Lovlina Borgohain, Manpreet Singh, Ashwini Ponappa, and Nishad Kumar. Through the film, Bisleri focusses on the Bisleri 500 ml pack as the ultimate hydration partner. The campaign showcases India s finest athletes carrying their game forward, either on or off the field in a high octane and entertaining film, urging everyone to stay hydrated in any situation, just like the athletes do it in real life or match days!

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