Page 7 - Negative Ad News Today

>> well, he was right. this is going to be armageddon and im going to win. he didnt just win by a small margin, he had a thumping victory tonight. someone told me that your fathe tonight. a lot of what dad does is through service to his country. and again hes got a very clear vision of what he wants to go with the american people ex-understands were in a crisis situation and hes the only candidate including the president who cuts spending, consult welfare and cut fand u fnding and he...

Going negative. theres not enough space between them. >> and hes also not new and fresh and hes not exciting for us to cover. and the reason also negative ads work whether we like them or not because theyre fact-based. even if theyre lies, you take away facts from a negative ad, its very hard in a positive ad to give real facts most of the time. so the reason negative ads work is not because we like negative ads. a consumer is able to take facts away whether theyre true or false much easier than...

Them. >> and hes also not new and fresh and hes not exciting for us to cover. and the reason also negative ads work whether we like them or not because theyre fact-based. even if theyre lies, you take away facts from a negative ad, its very hard in a positive ad to give real facts most of the time. so the reason negative ads work is not because we like negative ads. a consumer is able to take facts away whether theyre true or false much easier than a positive ad. thats why its always going to be...

>> eric: youd still like to see it going to 35, 40%. last word, bernie. >> its very scary, this negative ad. it shows that newt gingrich and forces are terrified because negative ads typically dont play very well in iowa and it shows that anybody but romney team is desperate to get anyone else nominated besides mitt romney and ultimately i think in the process will reelect barak obama. >> eric: we have to leave it there. thank you so much. up next, well take you back to iowa where well hear from...

>> eric: youd still like to see it going to 35, 40%. last word, bernie. >> its very scary, this negative ad. it shows that newt gingrich and forces are terrified because negative ads typically dont play very well in iowa and it shows that anybody but romney team is desperate to get anyone else nominated besides mitt romney and ultimately i think in the process will reelect barak obama. >> eric: we have to leave it there. thank you so much. up next, well take you back to iowa where well hear from...

endorsement from the states gop king maker. they fought wars over their borders. now a strange bit by pakistans turning, once again fwloob a big tourist attraction. im wolf blitzer, youre in the situation room. >> the first vote in 2012 presidential campaign is only eight days way. were talking about the republican caucuses in iowa. and the latest poll there shows what amounts to be a dead heat. ron paul is on the rise. hes the current favorite of likely republican caucus goers. the ...

House in 1994. to save his campaign maybe, just maybe he needs to go back to the future. and thats the memo. now for another point of view lets go to new york and dick morris. he is the author of the best selling childrens book dubz dubs goes to washington and purveyor of the very poplar dick morris.com. so, dick, would you advise newt to abandon his stay positive campaign and start hitting back? >> the -- i think that you should remember that mike huckabee did the same thing that newt is doing ...

To save his campaign maybe, just maybe he needs to go back to the future. and thats the memo. now for another point of view lets go to new york and dick morris. he is the author of the best selling childrens book dubz dubs goes to washington and purveyor of the very poplar dick morris.com. so, dick, would you advise newt to abandon his stay positive campaign and start hitting back? >> the -- i think that you should remember that mike huckabee did the same thing that newt is doing now. in the fac...

House in 1994. to save his campaign maybe, just maybe he needs to go back to the future. and thats the memo. now for another point of view lets go to new york and dick morris. he is the author of the best selling childrens book dubz dubs goes to washington and purveyor of the very poplar dick morris.com. so, dick, would you advise newt to abandon his stay positive campaign and start hitting back? >> the -- i think that you should remember that mike huckabee did the same thing that newt is doing ...

Essentially say hes running these negative ads and its bad. what is newt gingrichs recourse here? can he -- hes challenges mitt romney to a debate. i cant imagine mitt romney will agree to the debate before iowa. is this just newt gingrich doesnt have the money and this his only chance? >> chuck todd put it very well -- >> as he always does. >> -- when you dont have the money, this is your answer. you complain about the negativity. you i know in politics, negativity works. if it didnt people wou...