cartoon character come to life in her video superbass. boom ba boom boom love the f-bomb. reporter: why? it has so much power and so many meanings. [ bleep ] [ bleep ] reporter: merging with vibrant costumes, neon wigs and irresistible hooks like starship. starships were meant to fly hand ups and touch the sky should parents be worried about their kids watching nicki minaj? no. but i didn t come into the game to be an artist and appeal to kids. it s my empire reporter: she writes her own lyrics. her rhythms and rhymes are feminine yet fierce in a male dominated industry that is often criticized for being degrading to women, songs like moment for life could be an anthem for feminism. i wish i could have this moment for life reporter: there is also a girl power flavor to it. yeah, it makes girls feel like they can do anything. reporter: perhaps minaj herself tries not to rely on a