Digital Public Relations Myths & Musts
Like SEO, digital public relations is a long play. It’s organic, editorial, third-party credibility, and social proof. Unlike paid advertising, there is typically no immediate gratification after launching a public relations program. It’s about building a relationship with multiple media outlets including Google, social media channels, influencers, bloggers, and traditional journalists. Why Digital Public Relations Will Not Work Unrealistic expectations, misappropriated budgets, lack of exp...
Source: searchenginejournal.com