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Of Pepsodent & Portfolios: The habit loop in equity investing

Habits influence not only on our daily routines, but also extend to other activities, including the decision-making process for investments. The current market dynamics reinforce the habit loop, and a transformation in this pattern is foreseeable only when the rewards derived from the habit become unfavourable — i.e., we see negative returns
United States Claude Hopkins Charles Duhigg Tata Consumer Network Effects Institutional Investors

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