The 3pm battle: Why one hour of radio has all the networks picking up their game
Ahead of tomorrow’s radio ratings release, Radio Today , casts a closer eye over that 3pm hour. What’s really going on in that key commercial and content battleground, and why is it so important? 3pm means different things to different people. For some, it might be the ringing of the bell, another relentless day of learning your times tables giving way to the prospect of two-minute noodles and some sneaky iPad time before the crushing blow of homework falls down upon you. For others, it�...
Source: radiotoday.com.au