Page 4 - Never Knowingly Undersold News Today

As memorable retail slogans go, “Never Knowingly Undersold” is up there with the likes of Marks & Spencer’s “Anything but Ordinary” and Tesco’s “Every

John Lewis is pledging a £500m investment to give the retailer quality at value prices as shoppers become more cost conscious.

The promise was introduced nearly 100 years ago when there were only two branches of the retailer.

The retailer says it will abandon the promise in the summer and instead spend £500m to keep prices down.

John Lewis has ditched its Never Knowingly Undersold promise to customers before its centenary after the shop said that it doesnt fit with how customers shop today.

The current “Never Knowingly Undersold” price match guarantee forces John Lewis to refund the difference in price if customers find a product they have

The promise was introduced nearly 100 years ago when there were only two branches of the retailer.

John Lewis is to drop its “never knowingly undersold” price match pledge after almost 100 years, saying it has lost relevance at a time when it…

Employee-owned department store is swapping the price match promise for a 'Quality & Value' pledge

The promise was introduced nearly 100 years ago when there were only two branches of the retailer.