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Stop Selling Simply Bricks And Mortar You re Selling A Lifestyle

Each sale is less about the physical property and more about lifestyle. Showcase how work-life balance, leisure and personal growth coexist.

ERA President Offers Five Tips For Brand New Real Estate Agents

ERA's Alex Vidal offers words of wisdom and advice for real estate agents launching their careers in the uncertain 2024 market.

11 Things I Wish They Taught Agents In Real Estate School

Building a real estate business is about more than memorizing lists of terms and laws, Jimmy Burgess writes. Find out what it takes to launch smarter.

Collaboration Isn t A Buzzword In Real Estate It s A Strategic Imperative

Is the path to prosperity in real estate paved by fierce competition, or does the real power lie in collaborative endeavors?

Forget What You Think You Know About Holiday Listings

To achieve extraordinary results, sometimes it pays to ignore conventional wisdom and pursue a more strategic marketing plan.

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