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The Drum | Branding Experts Share How To Get Your Rebrand To Stick With Your Audience

As one of the biggest franchises in gaming works to promote a new brand identity, we ask agency experts how to make a successful go of a rebrand.

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The Drum | My Creative Career: Ian Heartfield, Founder Of New Commercial Arts

The adland legend walks us through his professional life, the people that inspired him and what it took to get to the top.

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The Drum | England National Team Strips Away Player Names In Alzheimer's Society Stunt

The Alzheimer’s Society highlights the impact of dementia with a nameless shirt campaign in collaboration with the England national team.

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My dad was only 62 when he was diagnosed with dementia

There were some really scary times, like when he was supposed to meet Mum at Kings Cross, but got on a random train and we couldn’t find him

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Nando's ad campaign proves a hit with Gen Z

Nando’s new ad campaign by New Commercial Arts has hit the spot with Gen Z as figures show an almost doubling in brand awareness in that demographic.

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