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The Drum | Branding Experts Share How To Get Your Rebrand To Stick With Your Audience

As one of the biggest franchises in gaming works to promote a new brand identity, we ask agency experts how to make a successful go of a rebrand.

Veronica padillaRob skellyRichard ryanSarah parkesDanielle horaniehLuke taylorSuneil sarafLiza enebeisMatt boffeyHeather mctavishPaul keldersAndrew lawrenceMark weinfeldNici hoferDavid jenkinsonSocially powerful

The Drum | My Creative Career: Ian Heartfield, Founder Of New Commercial Arts

The adland legend walks us through his professional life, the people that inspired him and what it took to get to the top.

United statesDavid abbottDave morrisMccann ericksonJohn hegartyBuck universityGood things comeThose who waitGrand prixCannes lionsNew commercial artsMy creative careerLevi 039 sAmv bbdoReative works

The Drum | England National Team Strips Away Player Names In Alzheimer s Society Stunt

The Alzheimer’s Society highlights the impact of dementia with a nameless shirt campaign in collaboration with the England national team.

United kingdomCarrie brownKate leeAlzheimer societyForgotten thirdNew commercial artsAlzheimer 039s societyHealth amp wellnessMental health

My dad was only 62 when he was diagnosed with dementia

There were some really scary times, like when he was supposed to meet Mum at Kings Cross, but got on a random train and we couldn’t find him

United kingdomCity ofBruce willisAlzheimer societyKings crossNew commercial artsUltimate vow

Nando s ad campaign proves a hit with Gen Z

Nando’s new ad campaign by New Commercial Arts has hit the spot with Gen Z as figures show an almost doubling in brand awareness in that demographic.

Will greenNew commercial arts

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