Is Producing Original Content Table Stakes for FAST Brands?
In the absence of subscription revenue that underwrites SVOD services, whats the ideal balance of original and licensed programming for FAST brands, and how does it differ for smaller and larger providers? ESHAPs Evan Shapiro, TasteMades Evan Bregman, and Chicken Soup for the Souls Philippe Guelton dissect the intricacies of FAST monetization-particularly for niche outfits-in this clip from Streaming Media Connect 2023.
Source: streamingmedia.com