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Korean financial firms launch 'super apps' to compete in digital age

Major Korean financial firms are consecutively launching super apps that allow customers to access all their financial services within a single application. This trend represents a strategic move to remain competitive against Big Tech companies and internet-only banks, while also aiming to reduce labor costs through increased digitalization.
Nonghyup Financial Group Kb Financial Group Courtesy Of Shinhan Financial Group Hana Financial Group Woori Financial Group Shinhan Financial Group

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