Aimé Leon Dore's Teddy Santis Is New Balance's New Creative Director
The sneaker world, long dominated by fling-like collaborations, is trading that model in for a new age of long-term partnerships. Call it cuffing season for the worldâs biggest sneaker brands. Reebok inked a deal to make Pyer Mossâs Kerby Jean-Raymond its creative director in September, and Adidas Basketball signed up Fear of God maestro Jerry Lorenzo in December. Now, New Balance is doing the same with one of its own long-running collaborators: Aimé Leon Doreâs Teddy Santis. ...
Source: gq.com