New York City is expecting a 14% growth in footfalls from India this year, reaching around 3,83,000 travellers. The city welcomed 3,36,000 Indian travelers in 2023, marking a 93% recovery from its 2019 visitation levels. The city is on track to welcome 64.5 million visitors this year. The city s delegation and Turkish Airlines visited India for their annual sales mission, aiming to strengthen ties with the Indian travel industry and position the city as a premier travel destination.
The new name and brand identity arrive with the launch of a new social campaign #WHATSGOODNYC seeking to amplify residents' opinions in hopes of inspiring travelers and locals alike to experience the city.