PARADISE ISLAND, Bahamas Marta Suarez stepped in front of the white backdrop, rotated the basketball to put the logo forward and propped it against her hip. She looked into the camera and smiled, her head tilting slightly to the right.
A new market is evolving for international athletes playing college sports in the United States. Traveling for international sporting events is giving some of them a chance to chase their
College athletes from foreign countries have been left out of the rush for endorsement deals because student visa rules largely prohibit off-campus work while in the U.S. But a growing number are using a loophole when they leave the country, doing the legwork needed but not allowed on U.S. soil to eventually profit from the use of their name, image and likeness (NIL).
A new market is evolving for international athletes playing college sports in the United States. Traveling for international sporting events is giving some of them a chance to chase their
Influxer recently worked with athletes playing in the Bahamas to prepare marketing materials for potential deals. Since those were collected offshore, they could be used to secure royalties without violating visa rules.