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By John Glenday-17 March 2021 12:00pm
MSQ merges MBA and Stack to bulk up customer experience offering
MSQ has subsumed MBA within its customer acquisition and engagement business, Stack, after acquiring the digital agency for an undisclosed sum.
The combined agency will be known as MBAstack and employ 50 specialists focussing on data insight, smart technology and creativity as tools to leverage the commercial interests of clients.
MSQ’s latest acquisition
MBAstack is positioned as a fleet of foot entrepreneurial collective able to enable their clients to keep pace with an often bewildering e-commerce scene by delivering a blend of ’informed imagination’.