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It’s practically a given these days especially among millennials that people are going to snap a photo, even create a short film, to capture and share their food porn across myriad social-media platforms. One might argue that virtual food envy is more prevalent than ever thanks to the 2020 pandemic, which made takeout food the only way to make your consumption publicly conspicuous. To that end, more and more restaurants are recognizing that memorable even interactive to-go containers can do more than boost brand awareness. They can also make you Insta-famous. From witty slogans to brightly hued branded boxes, great packaging is becoming a viral phenomenon in itself. Think rainbow-colored macarons boxed up and delivered the same way you d pull the ribbon off a baby-blue Tiffany’s box. The packaging is as important as the product, making each customer part of a community of patrons, one memorable experience at a time.

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