they re very good at marketing products. they ve been doing it a very long time. we see them at music festivals, which is prominently at point of sale, partnering with clubs, music venues, which is total tobacco industry playbook of how you sell an addictive product to a young population. new figures from action on smoking and health suggest the number of people using pouches so far is small. in a survey of 13,000 people, only 4% say they ve tried them. but awareness is highest among 18 to 24 year olds, with 45% having heard of them. nicotine pouches are now sold everywhere. supermarkets, newsagents, corner shops. nicotine pouches are a small pouch. nicky small from japan tobacco international says they ve spearheaded a self regulatory framework, which limits access to their brand, nordic spirit, to over 18 years. i think there needs to be appropriate and balanced regulation on nicotine pouches because they are a nicotine product and should be treated as such,
particularly to ensure that those under the age of 18 do not have access to and are not sold nicotine pouches. so you can concentrate on enjoying nordic spirit. nordic spirit admit they give away free samples of their product and have partnered with a number of music festivals but say they re not targeting younger people and would welcome greater regulation. campaigners and health experts say whatever the potential benefits of nicotine pouches as an alternative to smoking, it is wrong that they can legally be sold to children. we need a regulatory framework that captures all nicotine products, and that means thinking about how these products are being marketed and whether it s appropriate, having an age of sale for a product, which is highly addictive. so let s have a proper regulation of nicotine that means that we have a robust policy for the future. the department of health in england told us they re reviewing the impact of nicotine pouches. campaigners say that s not enough, and a
to quit smoking entirely, completely cold turkey. and it s been really great, great positive effects on my health as well. the pouches are sold in small tubs, often in fruit, mint or other flavours. they contain nicotine in a range of strengths, but no tobacco. researchers say they re safer than cigarettes because there s no smoke. it s the smoke that kills, not the nicotine. we think if you are a smoker, moving to something else is a good idea. but if you ve never smoked, it s not a good idea to take up using nicotine because it is addictive and it may produce a dependence so that you then have to continue to keep buying these products or other products, which is not a great situation to be in. adverts for nicotine pouches on social media. they re regulated as general products. it means at the moment they can be marketed freely and even sold to children. most nicotine pouch products are owned and made by big tobacco companies.
a pub in the centre of london, and two friends meet for a drink. blink and you ll miss it. but they re both using something called nicotine pouches. sometimes i ve been in the pub and i ve had my tub with me and they ve asked me why i ve brought my hair gel with me. but steadily over the years, the awareness has just grown. more people are aware of it and more people are maybe looking at it as an option of quitting smoking. nicotine patches are how i quit smoking. since using them i ve been able to quit smoking entirely, completely cold turkey. and it s been really great, great positive effects on my health as well. the pouches are sold in small tubs, often in fruit, mint or other flavours. they contain nicotine in a range of strengths, but no tobacco. researchers say they re safer than cigarettes because there s no smoke. it s the smoke that kills, not the nicotine. we think if you are a smoker, moving to something else is a good idea.
anti smoking campaigners say more regulation is urgently needed, as graham satchell reports. a pub in the centre of london, and two friends meet for a drink. blink and you ll miss it. but they re both using something called nicotine pouches. sometimes i ve been in the pub and i ve had my tub with me, and they ve asked me why i ve brought my hair gel with me. but steadily over the years, the awareness has just grown. more people are aware of it and more people are maybe looking at it as an option of quitting smoking. nicotine patches are how i quit smoking. since using them, i ve been able to quit smoking entirely, completely cold turkey. and it s been really great, great positive effects on my health as well. the pouches are sold in small tubs, often in fruit, mint or other flavours. they contain nicotine in a range of strengths, but no tobacco. researchers say they re safer than cigarettes because there s no smoke. it s the smoke that