Nike
Ever since the 1980s, when the Air Max sole finally brought some much-needed cushion to sneakers, Nike’s mission has been simple: find what’s wrong and fix it. “Our intention,” says Kathy Gomez, Nike’s VP of NXT Footwear, “is to solve problems for athletes.”
These stories are about changes and change-makers that are reinventing how, why, and where we (you, me. all of us) will workout. .
Nearly four decades later, Nike is still on that same mission to solve the problems in sneakers. But today (and in the next decade) that means pushing way beyond Air. As it continues to optimize both sneaker fit and function, the company is forcing you to rethink everything you ve come to expect from your kicks.
To sign up for our daily newsletter covering the latest news, features and reviews, head HERE. For a running feed of all our stories, follow us on Twitter HERE. Or you can bookmark the Gizmodo Australia homepage to visit whenever you need a news fix.
Bending down to put on and lace up a pair of sneakers is a simple action that many of us take for granted. For those with mobility and movement challenges, Nike has created its first hands-free sneaker called the GO FlyEase that also happens to arrive in the middle of a pandemic when minimising touch is an important part of staying healthy.
Nike s first self-lacing Air Jordans just went on sale for R7,000 a pair Dec 30, 2020, 09:50 PM
facebook
The shoes are selling for $500, the equivalent of some R7,000.
Air Jordans have been big this year despite the pandemic, thanks in part to Michael Jordan s ESPN docuseries.
The new self-lacing Air Jordans are finally on sale, in the US for $500 – the equivalent of some R7,000 a pair.
Nike announced the Air Jordan Adapt 11 back in November as an update to the classic shoe on the 25th anniversary of the first Jordan sketches. They re the first in the Jordan brand to include Adapt self-lacing technology, which Nike has been testing since at least 2016, and Chief Design Officer of the Jordan Brand Martin Lotti calls the best of Nike technology.
Wearers control the shoes using the Nike Adapt app Nike
Using the app, the wearer can control the laces and the color of the small lights on the side. Two small buttons on the side of the sneaker can light up Nike
The app can change both the color and the flashing pattern of the lights. Nike says the app will have a Jordan-flavored interface.
With these features, Lotti calls the Jordan 11 Adapt the most personalized Jumpman shoes to date.
Nike is selling the sneakers for $500, hundreds less than the brand s first self-lacing shoes. Air Jordan 11 Adapt. Nike
Nike s first self-lacing pair, the HyperAdapt 1.0, debuted in 2016 for $720. In 2019, the Nike Adapt BB was only $350, but it wasn t part of the popular Jordan brand.
Jordan 4 Zebra DON T BUY JORDAN 11 BRED WITHOUT newca.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from newca.com Daily Mail and Mail on Sunday newspapers.