New bid to bust billion-dollar fake sneaker scene Australia is the new hub of a global e-commerce platform aimed to stop fake runners hitting the multi-billion dollar sneaker resale market.
Fashion & Beauty by NUI TE KOHA
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Subscriber only A global e-commerce platform has set up an authentication centre in Melbourne to stop fake runners hitting the multi-billion dollar sneaker resale market. The US-based StockX, which counts Eminem and Mark Wahlberg among its investors, says the move to Melbourne comes as demand for resale top-shelf runner brands has increased by 3000 per cent. StockX Australia Kelly Godfrey said to combat an opaqueness around the secondary market and a lack of trust, the brand started an authentication program to protect customers.