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New trend categories shine in 'Double 11' shopping festival, highlighting consumer vitality

China’s “Double 11” shopping festival is more than halfway through, and major platforms have reported outstanding performances. In addition to traditional brands drawing a substantial number of orders, new trend categories have also witnessed growing sales, indicating resilience of Chinese consumption, experts said on Sunday.
Zhang Yi Alibaba Tmall Media Research Institute Bureau On East China Jiangsu Province

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