McCann Worldgroup India has won the advertising and marketing communications mandate for Air India, as the airline looks to transform its brand under Tata ownership. The agency will develop a new brand platform for Air India and deliver multi-channel marketing strategies.
Nipun Aggarwal, chief commercial and transformation officer, Air India, said, "We are building Air India as a Global Airline with an Indian Heart . This is a brand that is close to the heart of flyers around the world, and the new Air India will be a manifestation of the aspirations of the global Indian. With McCann Worldgroup as a partner, we expect to transform the brand into one of the most admired and trusted brands in India and overseas."
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