Yes Bank has announced its refreshed brand identity. With this revived identity, the brand aims to resonate with the evolving needs and aspirations of customers, while reflecting its intent of going beyond just ticking the boxes and enabling people to live each day to the fullest.
Private lender YES BANK has unveiled a new logo and brand identity, as well as a marketing campaign. The bank said the new identity is designed to meet the needs and aspirations of customers.
Yes Bank announced the appointment of Nipun Kaushal as the chief marketing officer (CMO) for the bank. In this role, he will be responsible for the marketing and corporate communication (MCC) and corporate social responsibility (CSR) functions of the bank.