Hi, everyone. Im j. J. Ramberg. Welcome to your business, the show dedicated to helping you and your growing business z. A decade ago, most agree digital was to blame for the death of record and independent bookstores. But, both industries are experiencing a renaissance. What is old may be new again, but with a twist. In downtown las vegas, we met the owners of 11th street records who were not willing to see the companies they care so much about to the digital world. They are tapping into peoples love of not only what they have to sell, but the community that comes with it. You can call it a comeback. Vinyl has been crowned the new billion dollar business, whether its the world of cover art, the sound of a song, or just getting lost in record store bins. Vinyl offers collectors and enthusiasts an engaging, tactile and emotional experience. Something that the digital landscape just cant compete with. I always say, when people boot up spotify or itunes, they dont go wow, but people walk