TVS Motor signals next phase of Norton Revitalisation
ANI
13 May 2021, 22:18 GMT+10
London [United Kingdom] May 13 (ANI/NewsVoir): TVS Motor Company (TVS), owner of The Norton Motorcycle Co. Ltd. (Norton), is announcing the appointment of Dr. Robert Hentschel as Chief Executive Officer (CEO) and Vittorio Urciuoli as Chief Technical Officer (CTO) of the historic Solihull - based motorcycle brand. The announcement forms the next key phase of the historic marque's transformation, as it builds on its newly re-established foundations and prepares for the revitalisation of the brand for the future. Sudarshan Venu, Joint Managing Director of TVS Motor Company (TVS), announces new Norton leadership to deliver next phase of the historic marque's revitalisation under TVS ownership TVS - one of the top five two-wheeler manufacturers in the world - underscores its position as one of the leading India-based businesses investing in the UK with the creation of new skilled engineering and manufacturing jobs at Norton Norton is undergoing a comprehensive transformation since being bought out of administration by TVS and is now being positioned for future growth and to take the brand into the future Dr Robert Hentschel is appointed CEO and Vittorio Urciuoli will take up the newly created position of CTO. Both roles will be pivotal in delivering the TVS vision for Norton The new leadership team brings exceptional global automotive leadership and engineering experience, including senior roles at Ricardo, Ferrari and Lotus The announcement represents another strategic milestone for Norton under TVS ownership, building on the move to a new Solihull-based factory HQ announced earlier this year After playing a key role in stabilising the company, John Russell will end his tenure as Interim CEO as the business transfers smoothly to the new leadership team High-res images available to download:Hentschel and Urciuoli will take up their new positions as John Russell steps down from his role as Interim CEO. Dr Robert Hentschel joins Norton from Valmet.