Updated, 8:20 p.m.: More information.
NORWALK, Conn. No one’s traveling, but never mind: The Common Council has hired a firm to promote Norwalk as a tourism destination.
The forward-looking goal is to “create an overarching and distinctive identity for Norwalk as a great place to explore, dine, shop, play, stay, and even beyond that, to live, work, start a business,” Tod Kallenbach of the City’s new marketer
Dornenburg Kallenbach is being paid $100,000 for the one-year tourism contract and has also been hired by the Norwalk Parking Authority to perform City-wide marketing in a separate $100,000 contract. Capital funds are being used for the tourism effort while the city-wide marketing bills will be paid by the Parking Authority, not by taxpayer dollars, as an expansion of Norwalk Now, which was formerly dedicated to South Norwalk. Norwalk Now has been renamed Visit Norwalk and the $100,000 has been part of the Parking Authority’s budget since 2017, Norwalk Communicati