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This Week s Merge: Five Ways Brands Miss Opportunity With Social Media

"What’s great about the social media space is we can reset & refine our current approach all the time as we identify high impact tactics that take the least amount of effort; all the while amplifying awareness and distinction," remarked MERGE author and LORI LEWIS MEDIA President LORI LEWIS. "But in order to build intense loyalty and future proof our brand(s), we need to be aligning our values & goals with our actions online. "And that’s where we .

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