Mumbai: Tapping into the current IPL mood, food products brand, Nourish from BL Agro, has launched its official 2023 jersey under its new campaign #NourishNutritionChampions. With its launch statement ’Khele Chaahe Koi Bhi, Jeetega Nutrition Hi’, the brand has positioned the importance of nutrition and its role in the day-to-day lives that helps succeed any challenge.