Disney+ Hotstar ad revenue plunges amid IPL suspension
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Disney+ Hotstar made just $0.75 (about Rs 55) from each subscriber per month during the quarter ended April 3, as compared to $0.91 per month in the previous quarter, but continues to remain one of Walt Disney s strongest streaming services.
Reuters
Bengaluru: Video streaming service Disney+ Hotstar’s average revenue per user (ARPU) fell for the second quarter ended April 3, 2021, on the back of lower advertising revenue from its flagship cricketing property the Indian Premier League.
The streaming service clocked just $0.75 (about Rs 55) from each subscriber per month during the quarter
compared to $0.91 per month in the previous quarter, according to ETtech s calculations.