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The Coon name will be retired after 85 years amid concerns over its racist connotations. Saputo, the dairy company that owns the cheese, will relaunch the product as Cheer in July after six months of deliberations over a new name. "The name Cheer has the significance of pleasure and joy, Saputos chief executive Lino Saputo said. "Its nice when you take a picture you say cheese and when you give a toast you say cheers.  "We took some time to think about this, we wanted to do the proper du...

After years of campaigning by activists to change the popular cheese brand’s name due to racist connotations, the cheese’s new name can be revealed.

After years of campaigning by activists to change the popular cheese brand’s name due to racist connotations, the cheese’s new name can be revealed.

After years of campaigning by activists to change the popular cheese brand’s name due to racist connotations, the cheese’s new name can be revealed.

After years of campaigning by activists to change the popular cheese brand’s name due to racist connotations, the cheese’s new name can be revealed.

After years of campaigning by activists to change the popular cheese brand’s name due to racist connotations, the cheese’s new name can be revealed.

After years of campaigning by activists to change the popular cheese brand’s name due to racist connotations, the cheese’s new name can be revealed.

After years of campaigning by activists to change the popular cheese brand’s name due to racist connotations, the cheese’s new name can be revealed.

After years of campaigning by activists to change the popular cheese brand’s name due to racist connotations, the cheese’s new name can be revealed.