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Outstanding success : The sector that defied COVID-19 odds and grew exports 60 percent

Outstanding success : The sector that defied COVID-19 odds and grew exports 60 percent Newshub 10/12/2020 © Newshub Newshub reported in 2019 that the gaming sector could become a billion-dollar industry in New Zealand. Digital game development has emerged as one of the sectors to defy the COVID-19 odds and increase exports by almost 60 percent to reach $324 million.  Digital Economic and Communications Minister David Clark has described the results as fantastic , lauding the industry s outstanding success that not even COVID-19 could slow down .  The results were announced by the NZ Game Developers Association following their annual survey. It shows the industry s export value has risen by 59 percent over the year to April, and that 96 percent of revenue was generated in the global market. 

David Clark congratulates gaming sector for defying COVID-19 odds and growing exports 60 percent

The figures come from the annual NZ Game Developers Industry Survey of 42 interactive, gaming, virtual reality, augmented reality and education technology companies. The NZ Game Developers Association said the industry benefited both from being able to continue production during lockdowns as well as soaring demand as people around the world stayed home and played digital and online games.  Games and interactive media have given so many people the opportunity to come together when lockdowns and border closures have kept them apart, said NZ Game Developers Association chair Chelsea Rapp.  The games industry has proven itself particularly resilient during the COVID-19 pandemic, both here in New Zealand and around the world. We are uniquely positioned to contribute to our economic recovery with weightless digital exports, but that growth will depend heavily on our ability to support young and emerging enterprises.

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