Can Oatly reinvigorate slowing oatmilk category sales with launch unsweetened, clean-label options?
Oatmilk pioneer Oatly’s new Unsweetened Oatmilk and Super Basic Oatmilk, which launched this week, respond to rising consumer concerns about plant-based milks, including their nutritional value and, for some, long lists of unfamiliar ingredients, which are taking a toll on the overall category’s sales and volumes.
Source: foodnavigator.com