this is the first time. how do you feel? great. the first with one is the co-founder and ceo of zola, an online wedding company. matt is the founder and president of commercial fleet financing, based in dallas. let s see what they think. hi. i m paris gordon, introducing you to every girl s best friend. i ll hand you this so i don t strip. i want to show you the inside, the patented apparel line with shape wear built inside. we smooth, lift, support you with a bra and it saul stays in place with this silicone lace hem. they are made with rayon on the outside and spandex on the inside to comfortably support you. we dress 18-80-year-olds. i think we are really on to something right now and looking for $300,000 in funding.
something that is going to give you your time back. that, to me, was huge. to really invest in something and build on something could change the way women are interacting their stuff. finery is free as they try to build up users. their goal is to have the company become every woman s perfect fashion accessory. if you look at the entire business model, we want to own the space. closing the retail loop. if you start, you want to see what you have and get smart recommendations and fill your wardrobe gaps. when women of thinking about getting dressed or ready for the date night, finery is the first place they go. we are in the middle of our second season of our podcast, been there, built that. this week, i m talking to jessica heron, founder and ceo of stella and dot brands.
or facebook, you will see the articles we are posting and fun things we are doing. give them things they actually care about and that will bring them back to the site. rod kurts is here with us now and larry chang. his company invests in high growth boot strap companies. and jessica hairon is the founder and ceo of stella and dot. a serial entrepreneur which had merged with della and james. thanks for having me. yes. you used to have editorials, ask magazines and then sales and stores. now it is merging. it is an interesting trend. as you know i ve been in the content business my whole career. i noticed a couple years back, the slow trend of entrepreneurs wading into the content waters. a lot started with a simple blog. then it became their own youtube channel.
but two minutes of doing this, will make me better a better performer in the meeting? exactly. two minutes of having people pose in these expansive versus the contracted poses, lead to these hormonal changes. one of our favorites is what we call the ceo pose, where you sit down and put your legs up on the table. cross your ankles. i know this one. that s right. so here you have, you know, you ve got this real expansiveness. and this seems to be very effective at increasing testosterone and decreasing cortisol. it is time now to answer some of your business questions. larry and jessica are with us once again. the first one is about getting funding. when a business owner or venture capitalist is considering a major financial outlay, do you tend to go more with your gut or more with the data? which one do you lead off with? this is what you do, larry. so your gut or data? it starts with my gut. if i m interested in the company after a first meeting, i don t have much d
better performer in the meeting? exactly. two minutes of having people pose in these expansive versus the contracted poses, lead it these hormonal changes. one of our favorites is what we call the ceo pose, where you sit down and put your legs up on the table. cross your ankles. i know one. that s right. so here you have, you know, you ve got this real expansiveness. and this seems to be very effective at increasing testosterone and decreasing cortisol. it is time now to answer some of your business questions. larry and jessica are with us once again. the first one is about getting funding. when a business owner or venture capitalist is considering a major financial outlay, do you tend to go more with your gut or more with the data? which one do you lead off with? this is what you do, larry. so your gut or data? it start with my gut. if i m interested in the company after a first meeting, i don t have much data to go off of.