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Ofentse Mokwena (Supplied)
Could greater road safety be within our reach? Ofentse Mokwena looks at how it might be possible to reduce annual road traffic deaths by 20%.
Road safety can be an objective or subjective offering, but people make choices around their appetite for risk. Police visibility, popular slogans, and other efforts create a temporary state of awareness when, “. traffic volumes are expected to peak”.
Reaching a 20% reduction requires interventions that protect the most vulnerable users and reaches the highest impact modes. But first, we need to communicate the risks and performance measures related to road safety with a focus on lasting improvements, not fleeting billboards.