Page 8 - Offline Retail News Today

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The retailers fear that the brands may undertake deep discounts on their online exclusive and end of life models whose supplies will be focused on e-commerce platforms considering almost all are carrying excess unsold inventory which they want to clear off in the up-coming festive sales.

The retailers fear that the brands may undertake deep discounts on their online exclusive and end of life models whose supplies will be focused on e-commerce platforms considering almost all are carrying excess unsold inventory which they want to clear off in the up-coming festive sales.

Brick-and-mortar retailers in India are urging leading electronics and mobile phone brands to maintain price parity and stock supplies with e-commerce platforms during the festive season. Industry groups representing these retailers have written letters to Samsung, Oppo, Vivo, Realme, Xiaomi, and OnePlus, expressing their concern that online-exclusive and end-of-life models will receive deep discounts, leaving brick-and-mortar retailers at a disadvantage.