Simplay3 strategy: Move fast and make things
Four-year-old Simplay3 has made its name with big backyard toys geared to preschoolers and younger children. This year, it credited its "nimbleness" for a quick product launch.
United States Rob Pickering Tom Murdough Brian Mcdonald American Specialty Toy Retailing Association Little Tikes Co
Source: plasticsnews.com